UNLOCKING NEW VALUE ACROSS THE TRAVEL ECOSYSTEM
Powered by the Opula Signal Intelligence Layer™, the Opula App™ and Airport Lounge Network™ enable brands and retailers to create seamless, contextually relevant experiences for high-value travelers across moments of discovery, inspiration and purchase throughout the premium travel journey.
A BLUE OCEAN OPPORTUNITY
AIRPORT LOUNGES
Today's premium travelers spend more time in lounges than ever before, yet much of that attention remains disconnected from retail, brand engagement and commerce.
Opula™ Unlocks The Commercial Potential Of The Premium Travel Journey.
Creating New Value Across The Travel Ecosystem.
OPULA AIRPORT LOUNGE NETWORk
POWERED BY DESIRE
Affluent travelers rarely begin with a product—they begin with an idea, an aspiration or a desire to discover something new. Opula's veteran producers and brand experts create original luxury programming that inspires discovery and builds desire, while an intuitive commerce experience seamlessly guides travelers from inspiration to purchase.
The Sovereign Traveler Has Arrived
A NEW LAYER OF INTELLIGENCE
Sovereign travelers expect relevance without friction, personalization without intrusion, and access without effort. Powered by the Opula™ Signal Intelligence Layer, Opula helps brands and partners create experiences that continuously adapt to each traveler—delivering interactions that feel natural, intuitive and uniquely personal throughout the travel journey.
brand worlds
OWN THE JOURNEY
Our luxury brand partners have created immersive worlds customers choose to explore, inhabit and carry into their own lives. Opula provides those worlds with a permanent home within the travel ecosystem—combining cinematic storytelling, contextual commerce and dedicated brand environments that allow travelers to engage, discover and connect wherever their journey takes them.
Limitless Opportunity
REDEFINING THE TRAVEL RETAIL EXPERIENCE
The future of travel retail is not defined by shelf space, it is defined by discovery. Opula expands how travelers discover products, brands and experiences through a connected global ecosystem designed to increase visibility, broaden assortment and create more opportunities for engagement and purchase. By combining premium content, contextual commerce and flexible fulfillment, Opula helps partners create new value while delivering more relevant and rewarding customer experiences.
A New Era In Partnerships
BUILDING THE FUTURE OF PREMIUM TRAVEL TOGETHER
Opula is building a new intelligence-driven commerce and media ecosystem for premium travel, powered by the Opula App, Airport Lounge Entertainment Network and Opula™ Signal Intelligence Layer.
Designed to help the industry evolve alongside the modern traveler, Opula enables brands, retailers, airports, lounges and travel partners to create more relevant customer experiences, unlock new commercial opportunities and deliver greater value across the ecosystem.
As new lounges, retailers and partners join the network, Opula creates an expanding global environment where discovery, engagement and commerce become increasingly connected and valuable. Built on collaboration, the platform aligns stakeholders around a shared goal: delivering more seamless, relevant and rewarding experiences for travelers.
The future of premium travel will not be built by any single stakeholder alone. It will be shaped through collaboration across the ecosystem. Opula is actively engaging with forward-thinking partners who want to help define what comes next.
PARTNER CATEGORIES:
Airports, Lounges, Retailers, Brands &
Travel Retail Stakeholders :
TEAM OPULA
Craig Santy is the Founder of Opula, building a new media and commerce platform designed to engage and monetize high-value global travelers inside airport lounges and premium travel environments. By combining premium entertainment, mobile commerce, and closed-loop attribution, Opula transforms content into measurable sales and customer engagement within existing airport, lounge, and retail ecosystems. Craig leads Opula’s strategic partnerships across airports, retailers, luxury brands, media, and technology to help define the next evolution of travel commerce.
View Craig’s LinkedIn
Beat Schärer brings more than 30 years of leadership experience across luxury, lifestyle and global travel retail, with deep expertise in category strategy, brand partnerships and cross-channel retail innovation. As former Head of Global Category Management – Watches, Jewelry & Accessories at Avolta, he worked with many of the world’s leading luxury groups and brands, including LVMH, Richemont, Rolex and Swatch Group.
View Beat’s LinkedIn
Jo is a design-led strategist with nearly 30 years of international experience spanning New Zealand, India, the Middle East, the UK, and Europe, combining creativity, commercial strategy, and operational execution across global brands and transformation initiatives. At Opula, she leads strategic growth, market development, and partnership strategy across airports, airlines, lounges, and travel retail while helping redefine how high-value travelers engage across physical and digital environments. Jo also oversees the creative design and integration of Opula’s in-lounge media experiences, ensuring they enhance the premium lounge environment while driving customer engagement and measurable commercial performance.
View Jo’s LinkedIn
Timothy Scully leads Opula’s commerce and technology strategy, building an immersive luxury marketplace designed to transform premium content and customer engagement into scalable revenue. A veteran eCommerce executive and growth architect behind multiple high-performing direct-to-consumer brands, he brings deep expertise in digital commerce, performance marketing, customer experience, and platform innovation. At Opula, Timothy combines creative storytelling with data-driven commerce systems to develop scalable, high-conversion experiences for global luxury travelers.
View Tim’s LinkedIn
Blake Snider leads Opula’s financial strategy, capital planning, and growth infrastructure as the company scales its global media and commerce platform. With extensive experience across high-growth startups, technology, retail, and data-driven businesses, he oversees investor relations, financial operations, and long-term capital strategy. Blake brings the analytical rigor, operational discipline, and strategic financial leadership needed to support Opula’s expansion and position the company for scalable, sustainable growth.
View Blake’s LinkedIn
Claire Zrimc leads Opula’s global operations strategy, overseeing the systems, processes, and execution required to scale the company’s content, distribution, and commerce ecosystem internationally. With deep expertise in media operations, content strategy, budgeting, and organizational leadership, she helps transform Opula’s vision into scalable, high-performance operational infrastructure. Claire’s experience managing major international media networks and multi-channel programming operations positions her to drive growth, efficiency, and audience engagement across Opula’s expanding global platform.
View Claire’s LinkedIn
Elizabeth Browde leads Opula’s programming and content strategy, overseeing the development of premium entertainment experiences designed to engage audiences and drive commerce. An Emmy Award-winning media executive with deep expertise in television, branded entertainment, celebrity partnerships, and shoppable content, she brings decades of experience creating high-performing programming for major global networks and brands. At Opula, Elizabeth leverages her creative leadership and industry network to develop compelling content ecosystems that connect luxury brands with high-value global travelers.
See Elizabeth’s LinkedIn
Are you great at what you do and interested in joining Opula? Email us!
